How To Calibrate The Settings For Color?

Do you have a guide how to calibrate the tv for the best picture?  I have tried the auto, standard, dynamic, and dynamic fixed.  I don't like any of the settings.  I tried doing the user setting and I messed it up trying to get a good picture...I reset the User and tried again, closer but not like I want and not the best picture yet.  I can set the first settings, but the advanced and the hue, saturation, value, plus the Gain setting, then the Gamma - I found the Gamma to make the picture better and sharper, but still the other settings are off. I like the picture to be bright, but not as bright as the Dynamic fixed, maybe the Dynamic with a little less.  Also I like the picture to be set where the flesh is not red (more green on tint?).  I like the blue and yellow to be bright, red a normal red not dark red.  I am not sure what the Cyan color does exactly.  The other settings lke the OPC, the bright I like not too white (it looks washed) and the contrast a little more, I like a sharp picture, but not to the point where you can see the pixels (if there is a way to get sharp without showing those).  The Gain I said I really cannot set as it gets too complicated.  Do you provide a Sharp rep to come out and calibrate the tv for me?  I am frustrated and want to take it back for a Sony or Samsung now.  I thought that the settings would be set for a good picture automatically at factory.  If you could help in any way I would appreciate it.